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Quand la pluie révèle Chanel : une nouvelle ère textile s’invite dans les maisons de luxe
Un trench qui se métamorphose sous l’averse, un logo qui surgit comme une apparition : Chanel signe la première pièce hydroréactive patrimoniale et relance le dialogue entre technologie, désirabilité et haute mode.
Nov 25, 20254 min read


Why Craft is Fashion’s New Currency: Artisans, Archives, and the Rise of Authentic Luxury
Luxury is shifting from fast trends to timeless value. Discover how artisanship and vintage resale are redefining fashion’s future.
Sep 27, 20255 min read


Re Giorgio: The Timeless Legacy of Giorgio Armani
Re Giorgio: The Timeless Legacy of Giorgio Armani
Sep 7, 20254 min read


Naming vs. Branding: Which Should Come First?
One of the most common questions I hear when people begin building a company is: “Should I choose the name first, or does it come later...
Aug 31, 20254 min read


Where and How to Start Building a Brand Identity
Every strong brand starts with clarity—does yours?
Aug 22, 20254 min read


Welcome to my blog: Art to Fashion : Brand and Business Insights
Welcome to my blog: Art to Fashion : Brand and Business Insights
Oct 19, 20232 min read
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