5 real questions to ask yourself before you begin

What It Takes to Build Your Own Business

This is where everything begins. In French, I call it: … la faille It’s the gap. The missing piece. The opening where something could exist.

2 days ago4 min read

Quand la pluie révèle Chanel : une nouvelle ère textile s’invite dans les maisons de luxe

Un trench qui se métamorphose sous l’averse, un logo qui surgit comme une apparition : Chanel signe la première pièce hydroréactive patrimoniale et relance le dialogue entre technologie, désirabilité et haute mode.

Nov 25, 20254 min read

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TRAIN OF THOUGHT

What It Takes to Build Your Own Business

This is where everything begins. In French, I call it: … la faille It’s the gap. The missing piece. The opening where something could exist.

2 days ago4 min read

Quand la pluie révèle Chanel : une nouvelle ère textile s’invite dans les maisons de luxe

Un trench qui se métamorphose sous l’averse, un logo qui surgit comme une apparition : Chanel signe la première pièce hydroréactive patrimoniale et relance le dialogue entre technologie, désirabilité et haute mode.

Nov 25, 20254 min read

Why Craft is Fashion’s New Currency: Artisans, Archives, and the Rise of Authentic Luxury

Luxury is shifting from fast trends to timeless value. Discover how artisanship and vintage resale are redefining fashion’s future.

Sep 27, 20255 min read

Fashion Meets Digital Art: How Canada Is Investing in the New Reality

Discover how Canada is investing in the future of fashion through digital art, innovation, and government support.

Sep 21, 20253 min read

ABOUT ME

I'm Joëlle Eugénie, a dedicated Brand and Business Developer. My expertise is in guiding small and medium-sized enterprises through their unique business challenges and finding effective solutions. Outside of work, my passion lies in personal well-being. I have a Parson Russell named Jean Paul Bowie, and I love training and taking care of myself, which I believe is an essential part of maintaining a healthy balance between work and personal life. As a tennis enthusiast and a foodie, I enjoy my moments of relaxation just as much.